CPG In-Stock Targeting

How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
As grocery stores encountered challenging stock issues due to the pandemic-driven stockpiling and supply chain issues, consumers found themselves with unchecked boxes on their grocery lists. Driving shoppers to locations with stock available became more important than ever to ensure both satisfied customers and high product sell-through rates. One fresh meat brand turned to GroundTruth’s In-Stock Targeting solution to dynamically power their ads, driving consumers to shop at Walmart stores that had their products in-stock either via grocery pick-up or an in-store shopping trip.

Real Business Results

Connecting customers to stores with product availability ensured a seamless, positive shopper experience. GroundTruth’s innovative solution helped this supplier drive over 802K visits to Walmart stores, for either their grocery pick-up or for an in-person grocery trip, as well as 24% increase in sales during this time. Because of the precision of the targeting tactics, the ads proved relevant to the right people at the right time, leading to a low Cost Per Visit of only $0.26.

Of the total visits observed, 24% came from new shoppers, indicating that that the ads for in-demand product helped drive new business by shifting consumer behavior.

By the numbers
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