CTV/OTT

CTV Is the Bridge Between Awareness and Performance Campaigns

CTV isn't a silver bullet for any media mix, but it is a foundational piece. One that acts as a bridge between performance and awareness campaigns in any marketing funnel.

CTV and Foot Traffic: The Secret Multiplier You Can’t Ignore

Connected TV is growing exponentially. Learn from an expert panel how they're driving real business results, like foot traffic, with CTV media.

Connected TV and OTT: Everything You Need to Know

It's time to add CTV and OTT into your media mix. We'll tell you everything you need to know to be successful.

How CTV Supercharges Omnichannel Marketing Strategies

Build stronger omnichannel marketing strategies when you add CTV to your media mix. We'll show you how it's done.

GroundTruth Announces CTV+ for Increased Campaign Performance

To help customers improve campaign performance, maximize CTV ad spend and get real business results, GroundTruth announces CTV+!

A Rediscovery of ROI for CTV Advertising

Discover everything marketers need to know when it comes to the world of CTV advertising.

Adweek Hosts GroundTruth for Connected TV Discussion

Connected TV is an essential part of any media mix in 2024. Listen to GroundTruth talk to Adweek about why CTV matters to successful advertisers.

GroundTruth On-Location at MediaPost’s TV and Video Insider Summit

March 17, 2024 - March 20, 2024

GroundTruth CRO Delivers CTV Insights at AdWeek Commerceweek 2024

February 28 - 29, 2024

Adweek and GroundTruth partner to outline essential CTV advertising strategies

Starting your Connected TV advertising strategies? We have a panel of experts to tell you how to get real business results for businesses of any size.

Are You Really Measuring the Performance of Your CTV Campaigns?

Hear from a panel of experienced brand and agency leaders about best practices in CTV and stop wasting your ad dollars.

Marketing Strategies That Increase Sales Lift and Foot Traffic

How Real-World Behaviors are Fueling CTV Ad Performance.