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Our location solutions.
Location Targeting of commuter Hubs, including rail, tube, and bus stations on weekdays was deployed to reach commuters with the “Move this Movember”—a core initiative for the Movember campaign that inspired men and women to raise funds by completing challenges to become more active.
Location Targeting around office buildings and city centres, from Monday through Friday, was also used to drive participant signups for the “Mo this Movember” challenge, where men raise funds to grow and groom their mustache for 30 days.
Products Used:
Real results.
We were looking for a solution that would provide the most precise and accurate location targeting. The ability to buy media programmatically is also vital, so that we could adapt the campaign in real-time based on engagement. GroundTruth’s technology has 100% verified location data which helped us target the audience we were after and know whether or not they were within the vicinity of a train station, commuter hub or office area. This precision was essential for us to reach our target audience and obtain great results.
