After the devasting impact of the Nepal earthquake, GroundTruth wanted to make something that was happening halfway across the world feel local. And so, its ‘Location for Good’ program was born with the goal of driving awareness and donations to Oxfam America, in order to support relief efforts for victims.
Location Targeting was used to engage with people at Internet Week New York, an audience that was identified as likely to donate, and other event venues and travel hubs. Rich-media ads that also included the faces of those in need and a direct call to action, lead users to a mobile-optimized donation page.
Real Business Results
Adding the relevance of location drove immediate impact. In one week, the campaign raised $10,000, purchasing emergency shelter supplies for about 1,000 families.
By the numbers
Raised for victims
Since the 7.8-magnitude earthquake occurred, more than 8 million people have been affected, many of them losing their homes, family members, and their livelihoods. As monsoon season begins, this support is even more critical. Working with companies like GroundTruth, makes it possible for Oxfam to deliver aid to local communities in need, including clean water and hygiene kits to thousands of people.