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Our location solutions.
Location Targeting was used to pinpoint holiday shoppers who were already in the spirit—and habit—of purchasing gifts for loved ones. Oxfam and GroundTruth determined spending hot spots as shopping centers, malls, and grocery stores. They also used location targeting to reach consumers near Oxfam America’s out-of-home media placements and street canvassers to amplify messaging.
Audience Targeting allowed Oxfam America to showcase its charitable offerings to people with a history of donating to good causes.
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Real results.
This was the most successful Oxfam Unwrapped campaign since its inception ten years ago. By leveraging GroundTruth’s targeting technology and pairing it with out-of-home advertising and street canvassers, we were able to expand our brand impressions to help significantly increase total donations and first-time donors.
