News & Announcements
Discover the latest news and industry updates from GroundTruth.
Report: Retailers should invest in better service, faster checkout for stores
The death of physical retail stores has been greatly exaggerated. Although there have been numerous store closings and bankruptcies, some retailers (e.g., Macys, Target) have recently reported strong earnings and are seeing more in-store customers. In addition, there has been…
Location data is the gift everyone needs for the holidays
Summer is a distant memory and grocery store aisles are already brimming with candy corns. What does that all mean? That the holidays are just around the corner. Use the insights you can glean from location data to prepare your…
GroundTruth Expands Shopper Marketing Efforts With New Hires in Northwest Arkansas
GroundTruth appoints two new hires to lead Consumer Packaged Goods and Shopper Marketing in their recently opened Bentonville, Arkansas office.
GroundTruth Wins MarTech Breakthrough Award for Best Overall Mobile Marketing Company
We’re thrilled to share the news that GroundTruth has received the “Best Overall Mobile Marketing Company” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry today. The mission…
GroundTruth Teams With Technomic To Track Restaurant Sales Across 200 Brands
“Consumers may aspire online, but they live offline—no one travels to a restaurant without genuine intent,” says GroundTruth CMO Eric Hadley. The new partnership will examine specific menu items and dayparts to help restaurants answer questions about “intent.” Read the…