News & Announcements
Discover the latest news and industry updates from GroundTruth.
What the Super Bowl and Marie Kondo Can Teach Marketers in 2019
Super Bowl 2019 was a bust for a number of reasons—some of which are in marketers’ control and others of which aren’t. It’s nobody’s fault that there were more punts than touchdowns or that the halftime show didn’t inspire viewers,…
How Mom-and-Pop Shops Can Attract Customers Year Long, Not Just on Small Business Saturday
The first quarter of 2019 is a time to look back on the triple threat of retail-based holidays we just survived. Black Friday and Cyber Monday are some of the better known days; in comparison, little is reported about Small…
Toyota drives 1,200 dealer visits with location-based mobile ads
The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied on mobile location data for improved targeting, per an announcement. Location-based audience targeting urged prospective car buyers to visit specific dealerships…

GroundTruth Helps Toyota Steer High-Intent Customers to Dealerships
GroundTruth’s month-long campaign drove over 1,200 visits to specified locations.

GroundTruth Kicks Off 10 Year Anniversary with Accelerated Platform Growth
1500+ active businesses on the platform; GroundTruth expands into enterprise companies including iHeartMedia and OUTFRONT Media.