News & Announcements
Discover the latest news and industry updates from GroundTruth.
Retailers Use Visual Channels to Attract Last-Minute Mother’s Day Shoppers
Spending on Mother’s Day is expected to reach $25 billion this year, with consumers flocking to department stores and florists in search of the perfect gifts for Mom. The bulk of that spending will happen in the next few days, as foot…
Three Things Retailers Need To Know To Drive Consumers In-Store
There’s a misconception that “retail is dead.” You’ll hear this from analysts as they watch companies like Sears, Toys R Us and Payless shutter physical stores, and from e-commerce businesses that point to their ongoing growth as a sure-fire sign…
GroundTruth Names Chris Yamaoka Chief Privacy Officer
GroundTruth’s appoints Christopher Yamaoka to the role of Chief Privacy Officer.
5 Self-Serve Online-to-Offline Attribution Platforms
GroundTruth’s self-serve location advertising platform can help marketers understand their campaigns, increase store visits, and make more strategic forecasting decisions. Brands can buy and manage all of GroundTruth’s advertising products through a self-serve platform, reaching consumers based on where they’ve…
What Brick-And-Mortar Retailers Can Learn From WeWork And Other Co-Working Spaces
The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative work style. Co-working has gone from being a novelty to the new normal, with more than 4,000 coworking spaces across…