News & Announcements
Discover the latest news and industry updates from GroundTruth.
Could the showroom model ‘save’ the high street?
You don’t have to work in the retail industry to see doomsday headlines on the stage of the British high street plastered across newspapers nation-wide. But does the high street actually need saving? It cannot be denied that the UK…
Want to Know Where Cannes Attendees Actually Spent Time This Year? Hint: Branded Beaches
It’s easy to look at Instagram posts from Cannes Lions festival attendees and wonder what exactly they did while there. Drink rosé on a yacht? Listen to a meditation guru? And why, exactly, do companies need to be at the festival. You’ll have…
GroundTruth and WeatherBug encourage blood donation during American Red Cross Missing Types campaign
GroundTruth and WeatherBug are proud to partner with the American Red Cross for the Missing Types campaign to drive action and raise awareness of the need for new blood donors.
GroundTruth Turns On-the-Ground Data Into IRL Transactions
When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe…
GroundTruth President: 5G is “very close” to impacting retail
Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G network, stores in a mall could pinpoint customers’ location, even while they are offline, through constant pinging in the network.…