News & Announcements
Discover the latest news and industry updates from GroundTruth.
GroundTruth Appoints New CMO Eric Hadley and SVP of Sales Jeff Hackett
NEW YORK, January 4, 2018 – GroundTruth, the leading global technology platform driving offline visits and sales by leveraging location as the primary source of intent, today announced the appointment of Chief Marketing Officer, Eric Hadley and Senior Vice President…
GroundTruth Brings In Microsoft Vet Eric Hadley As CMO And Ex-comScore Exec Jeff Hackett As SVP Of Sales
Hadley is succeeding former Ground Truth CMO Monica Ho as the company continues its search for a new CEO.
How GroundTruth Uses Location Data to Predict Behavior
I recently read that Amazon is branching outside of Seattle. But amidst the furor of cities vying to attract its new headquarters, does anyone actually know why? As The Seattle Times pointed out, it isn’t a matter of culture: Amazon…
Fraud Threatens the Credibility of Digital Advertising; Black Friday Not Just Online Phenomenon
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams, senior data analyst, ExchangeWire. In this week’s edition: Fraud threatens the credibility of digital advertising; Black Friday not just online phenomenon; and Cyber…
Tracking Millions of Car Shoppers Beneficial Yet Daunting
Opportunities abound for modern marketers using technology to track millions of consumers’ buying behaviors and target market to them accordingly. But dealing with so much data comes with issues. “There’s so much opportunity, but it’s so complicated,” says Sarah Ohle, head…