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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
3 Approaches to Building Your CTV Ad Strategy
Combining the reach and frequency of traditional TV with digital metrics, CTV provides more than just access to new audiences.
belVita Drives 221k In-Store Visits & 3.44% VR with GroundTruth Mobile & DOOH Media
Read how belVita's omnichannel campaign with GroundTruth boosted visits, sales, and awareness through precise targeting strategies.
Duke Cannon Spurs 12% Sales Lift at Walmart Stores
Duke Cannon, a premium men’s grooming brand available at multiple retailers, launched a multichannel campaign with the goal of increasing purchase intent and driving conversion.
What GroundTruth’s Roadmap Says About Our Commitment to Customer Excellence
How we are providing our customers with the tools they need to get real business results.
How Top Marketers Are Maximizing Foot Traffic & Incremental Sales
How fast-growing brands like Duke Cannon and award-winning media agencies like Croud turn ad dollars into unstoppable growth.