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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Where to Invest Ad Spend During Economic Instability
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.
Audience Targeting: Reach the Right People, Drive Real Results
Key audience targeting capabilities and practices to guarantee performance across the full funnel.
3 Tactics to Boost Omnichannel Performance
As the benefits of omnichannel become more apparent, this approach is becoming the clear path to boosting ad spend efficiency and marketing performance.
3 Ad Spend Trends to Kick Off Spring 2025
Spring has sprung, and with the changing seasons comes a brand new set of advertising trends to consider.
Sound Idea: Why Digital Audio is Essential to Your Ad Strategy – an EMARKETER Event
Discover digital audio advertising trends, forecasts, and strategies, and learn how this channel boosts real business results.