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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
How Vanity Metrics are Tanking Your Brand AND Your Job
Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.
Your CFO Doesn’t Care About ‘Likes’ (And Why That’s a Good Thing)
CFOs want marketing KPIs that translate directly into tangible business outcomes. Here's how marketers can deliver.
Jackson Spalding Helps QSR Brand Drive Over 5.2k Restaurant Visits with GroundTruth’s Ads Manager
Read on to see how Jackson Spalding leveraged GroundTruth’s first-party audiences and location-based targeting to drive diners to restaurant locations.
CTV vs. Linear TV: Which Offers Better ROAS?
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
Location Targeting: 3 Tactics, 3 Success Stories
How top brands in different industries used GroundTuth's location targeting tools to drive in-store visits, sales lift, and other real business results.