Our location solutions.
Location Audiences allowed Ulta Beauty to target direct competitors near their new locations. The competitive set included both major chain stores and smaller local specialty shops, optimizing reach to potential customers while stealing market share.
Behavioral Audiences such as Beauty & Cosmetic Shoppers enabled Ulta Beauty to reach intenders who would most benefit from learning about a new store opening in their vicinity.
Proximity Targeting was taken a step further as Ulta Beauty and GroundTruth partnered to set insights-led, custom radial targeting around new stores to optimize reach and effectiveness.
Products Used:
Real results.
Case Study/Ulta Beauty
Ulta Beauty leveraged insights from GroundTruth’s location solutions as part of their media plan to support a number of their new store openings. New Ulta Beauty retail locations with GroundTruth-supported media were 2.5x more likely than non-supported stores to reach their state average weekly visitation rates, highlighting the impact of location data in driving fast results.
GroundTruth-supported locations were not only more likely to meet their state average weekly visitation rates, but did so 43% faster than new stores not supported by GroundTruth media.
By tactically using location data to inform their existing marketing efforts, Ulta Beauty was able to boost awareness and increase engagement with potential customers within weeks of their grand openings. This allowed them to hit the ground running and quickly ramp up their store visitation with a highly-engaged customer base.
“Our partnership with GroundTruth provides an opportunity to enhance our new store marketing strategy. Their technology gives us the ability to leverage leading location data to assist us in reaching high-potential customers, at the right time and in the right place, boosting our awareness in the local market and driving foot traffic to our new stores.”
