Log In
+
  • Work With Us
    • Self-Serve
    • Managed
    • Partnership
    • Programmatic
  • Products
    • View All
    • Media
      • Omnichannel
      • Mobile
      • CTV/OTT
      • Desktop
    • Targeting
      • View All
      • Audience Targeting
      • Location Targeting
      • Contextual Targeting
    • Activation
  • Technology
    • Blueprints
    • Our Data
  • Resources
    • View All
    • Blog
    • Case Study
    • Strategy Guide
    • Infographic
    • Report
    • Webinar
  • Company
    • News
    • Social Good
    • Events
    • Careers
    • About Us
  • Contact Us
Request a demo
  • News
  • Events
  • Social Good
  • Work With Us

    Work With Us

    Make the process of growing your business seamless. Manage your campaigns through our professional services or do it yourself via our self-serve platform GroundTruth Ads Manager. Either way you can get support from our marketing experts. You choose.

    Self-ServePlan, activate, and measure your media campaigns in our easy-to-use self-serve platform GroundTruth Ads Manager.

    ManagedLet our team of marketing experts generate real business results and manage campaigns for you.

    PartnershipSupplement your core media offerings with GroundTruth’s geo-contextual marketing solutions.

    Programmatic Unlock all the benefits of GroundTruth’s verified intent data programmatically in a DSP of your choice.

    press release

    GroundTruth Acquires Self-Serve Local Ad Platform Addy

    Learn More

  • Products

    Products

    Solutions built to support your most important business goals, whether that’s boosting awareness, driving store and website visits or increasing sales.
    View All

    Media
    • Mobile
    • CTV/OTT
    • Desktop
    • Direct Mail

    Targeting
    • Audience Targeting
    • Location Targeting
    • Contextual Targeting

    CTV & OTT

    Reach streaming audiences on the big screen (CTV) and on any streaming device (OTT)

    Learn More

     

  • Technology

    Technology

    Our technology is focused on generating business performance by reaching consumers during relevant moments throughout their everyday lives.

    BlueprintsLearn how we map the real world with the highest levels of accuracy and precision.

    Our DataHow we’ve achieved the industry’s most accurate visitation data.

    MRC accreditation

    GroundTruth Visitation Data Accredited By The Media Rating Council (MRC)

    Read More

     

  • Resources

    Resources

    Access our vast library of consumer insights, expert commentary and foot traffic tools to help you make informed marketing decisions.
    View All

    BlogExpert analysis on trends impacting the marketing landscape.

     

    Case StudiesKey learnings from well-known brands across major industries.

     

    Insights ReportsTimely marketing guides to help create performance-driven campaigns.

     

    WebinarsInsights from leading marketers and GroundTruth ad experts to help drive results.

     

    UPCOMING WEBINAR

    Best Practices:
    Revamping Recruitment, Real Estate, and Event Marketing Strategies

    As you ramp up for the new year, set yourself up for success by sharpening your GroundTruth Ads Manager skills in order to maximize the impact of your marketing campaigns.

    Tuesday, January 25, 2022

    sign up

  • Company

    Company

    NewsKeep up to date with GroundTruth news.

    Social GoodSee how GroundTruth is making an impact.

    EventsCheck out past events and line-up of upcoming events.

    CareersWant to join our team? Come check out our open roles.

    About UsLearn about who we are and what we’re trying to achieve.

    Contact UsNeed to speak to an expert?

    Ad Age 2021

    Best Places to Work

    We are seeking top talent.

    Visit our Careers Page

Sign in Request a demo

Drive Website and In-Store Visits with Location-Based Ads

GroundTruth Ads Manager is an easy-to-use, self-serve mobile ad platform. We help you understand and reach your audiences to drive outcomes that matter: Boost brand awareness, drive online and in-store visits, and increase sales to your business. Plus, you can serve these ads on mobile, desktop, or connected TV.

 No IO contract required.

 No minimum spend.

 Real-time reporting on actual visits.

Sign up now

Questions? Contact us

Learn How GroundTruth Ads Manager Works

Where people go is the truest indicator of a purchaser’s intent. Think about it, the places you visit throughout the day say a lot more about your habits and who you are than, say, a Google search or a “like” on Facebook.

  • Self-Serve: Ads Manager
  • How it Works
  • Business Type
  • faqs
  • Agency
  • Auto
  • CPG
  • Financial Services
  • Health & Fitness
  • Medical & Healthcare
  • Real Estate
  • Restaurant
  • Retail
  • Recruitment
  • Services
  • Sports
  • Travel & Tourism

Best Geolocation Platform

People-Based Marketing

Data Analytics

Learn how we can help you or your customers

Regardless of your industry, we can help you achieve your goals.

Marketing AgencyMarketing Agency
AutoAuto
CPGCPG
Financial ServicesFinancial Services
Medical & Healthcare IndustryMedical & Healthcare
Real EstateReal Estate
RestaurantRestaurant
RetailRetail
RecruitmentRecruitment
ServicesServices
SportsSports
Travel & TourismTravel & Tourism
Get started

Location-Based Targeting Tactics that Drive Results for Your Clients

Powerful and unique audience segments and targeting options to run performance-based campaigns in GroundTruth Ads Manager.

Accurate Targeting
  • Reach People Based on Where They Are
    • Connect with audiences within or nearby your brand’s locations, or based on a specified geographic area such as state, city, or zip. Learn about Location Marketing.
  • Reach People Based on Where They’ve Been
    • Target tailored audiences based on users who have visited a specific brand or category or based on real-world visitation patterns that indicate specific behavioral groups (e.g. sports enthusiasts, contractors, etc.). Learn about Audience Targeting.

Cross-Device Reach
  • Reach Users on Mobile, Desktop, or Connected TV
    • Amplify your message by targeting the same user across multiple devices, or pick and choose the mediums that are right for you.
  • Re-Target the Same Users on Other Devices
    • Retarget a consumer who you know has seen an ad impression within the same campaign flight or during later campaigns in order to build loyalty with consumers who have seen your ads. Watch Video to Learn More.

Industry-Specific Audiences
  • Curbside Pick-Up Audience (CPG/Retail)
    • Tailor your message to the curbside pick-up shopper and reach a new key audience. Learn how it works.
  • Real Estate – Open House 90-Day Targeting (Multiple Listing Service)
    • Reach audiences based on their historical behavior if they visited an open house in the last 90 days.

Unique Targeting Solutions
  • Neighborhood
    • Reach consumers in the areas that see higher visitation from a specific store or audience.
  • Weather Triggering
    • Tailor your ad creative based on current weather and the forecasted conditions.
  • Residential Targeting
    • Tap into your existing first-party address data, i.e. mailing list or CRM data, to build custom audiences which you then retarget digitally with GroundTruth’s solutions.
  • Shelter in Place Audience
    • Tailor your message and reach key audiences based on recent in-home/out of home movement patterns.
Get started

Trusted by Brands, Agencies, Small Businesses, and Non-Profits

“Our healthcare client was struggling and needed new ideas to increase their daily patient volume. With the integration of GroundTruth's leading location-based digital marketing into an overall marketing plan, we've helped the client realize an increase of 258% in daily patient visits in less than six months. And most of that increase can be attributed to GroundTruth. The client couldn't be happier with the results.”

Kyle Berry, Middle School Student, Director of Marketing, The Business Side, Inc.

“Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places. ”

Sheila Leppala, Executive Director, Co-Owner, PureDriven

“We have known GroundTruth for years and were happy when they reached out to us about working together to help drive potential shoppers into select Goodwill retail locations. Mobile and location targeting were not new to the “Bring Good Home” campaign, but the opportunity to make real-time optimizations on the Ads Manager platform was a big win. It was great to be able to hone in on specific types and locations of shoppers and help Goodwill drive impact in Indiana.”

Allison Kennedy, National Account Director, The Ad Council

“GroundTruth and No Kid Hungry have a rich history of working together to help drive positive impact. As we faced rapid change across the world this year, it was natural for us to come together and brainstorm ways to make a difference within local communities. GroundTruth’s ability to connect with a hyper-local set of audiences allowed No Kid Hungry to better reach and serve the families most impacted throughout the pandemic, and do so quickly.”

Jason Wilson, Managing Director of Brand and Marketing, No Kid Hungry

“As a wholesale business, we needed a way to drive and track in-store visits from our digital marketing initiatives to better help our retail partners. Lacrosse is still very much a brick-and-mortar business model so we knew that there were a lot of opportunities for our dealers to take advantage of location-based digital marketing. Before GroundTruth, we had no way of targeting and tracking consumers with mobile-first marketing and our retailers are now able to see the benefit through in-store visits.”

Jared Hager, Marketing Manager, Warrior Sports

WEBINAR RECAP

CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game

In this webinar, GroundTruth assessed the current state of the CTV market and looked ahead to trends and conditions that will impact marketing decisions for the remainder of 2022, and what that could mean for 2023 planning.

Watch Now

Sign up for Ads Manager

Activate and measure your media campaigns in our omni-channel, self-serve platform. No minimum spend.

Look for a confirmation email to activate your account.

Sign Up

Request a Demo

Contact our ad experts to answer your questions and help you achieve your marketing goals.

Request a Demo

Sign Up for Newsletters

Stay on top of the latest industry insights and marketing strategies.

Sign Up

GroundTruth is a media company that turns real-world behavior into marketing that delivers real business results.

  • Work With Us
    • Self-Serve
    • Managed
    • Partnership
    • Programmatic
  • Technology
    • Blueprints
    • Our Data
  • Products
    • Media
    • Targeting
    • Resources
    • Blog
    • Case Studies
    • Insights Reports
    • Webinars
    • Glossary
    • FAQs
  • Company
    • News
    • Social Good
    • Events
    • Careers
    • About
    • Methodology
    • Testimonials
    • Contact Us
    • xAd
  • Privacy
    • Do Not Sell/Share My Personal Information
    • Privacy Policy
    • AdChoices
We use technologies, such as cookies, to analyze your use (i.e., pages visited), for our internal analytics purposes and for security and other purposes. By continuing to use this website, you agree to this usage. Please review our privacy policy for more details as well as for information on how to contact us to object to these activities. To close this message, click close.
Close Privacy Policy AdChoices