Drive Website and In-Store Visits with Location-Based Ads
GroundTruth Ads Manager is an easy-to-use, self-serve mobile ad platform. We help you understand and reach your audiences to drive outcomes that matter: Boost brand awareness, drive online and in-store visits, and increase sales to your business. Plus, you can serve these ads on mobile, desktop, or connected TV.
Where people go is the truest indicator of a purchaser’s intent. Think about it, the places you visit throughout the day say a lot more about your habits and who you are than, say, a Google search or a “like” on Facebook.
Best Geolocation Platform
Learn how we can help you or your customers
Regardless of your industry, we can help you achieve your goals.
Location-Based Targeting Tactics that Drive Results for Your Clients
Powerful and unique audience segments and targeting options to run performance-based campaigns in GroundTruth Ads Manager.
Reach People based on where they are
Connect with audiences within or nearby your brand’s locations, or based on a specified geographic area such as state, city, or zip.
Reach People based on where they’ve been
Target tailored audiences based on users who have visited a specific brand or category or based on real-world visitation patterns that indicate specific behavioral groups (e.g. sports enthusiasts, contractors, etc.)
Reach users on Mobile, Desktop, or Connected TV
Amplify your message by targeting the same user across multiple devices, or pick and choose the mediums that are right for you.
Re-target the same users on other devices
Retarget a consumer who you know has seen an ad impression within the same campaign flight or during later campaigns in order to build loyalty with consumers who have seen your ads.
Curbside Pick-Up Audience (CPG/Retail)
Tailor your message to the curbside pick-up shopper and reach a new key audience.
In-Stock Targeting (CPG/Retail)
With direct insight into stores’ inventory, GroundTruth can dynamically turn media on or off based solely on your product availability at nearby surrounding stores.
Real Estate – Open House 90-Day Targeting (Multiple Listing Service)
Reach audiences based on their historical behavior if they visited an open house in the last 90 days.
Unique Targeting Solutions
Reach consumers in the areas that see higher visitation from a specific store or audience.
Tailor your ad creative based on current weather and the forecasted conditions.
Tap into your existing first-party address data, i.e. mailing list or CRM data, to build custom audiences which you then retarget digitally with GroundTruth’s solutions.
Shelter in Place audience
Tailor your message and reach key audiences based on recent in-home/out of home movement patterns.
Trusted by Brands, Agencies, Small Businesses, and Non-Profits
“Our healthcare client was struggling and needed new ideas to increase their daily patient volume. With the integration of GroundTruth's leading location-based digital marketing into an overall marketing plan, we've helped the client realize an increase of 258% in daily patient visits in less than six months. And most of that increase can be attributed to GroundTruth. The client couldn't be happier with the results.”
“Before we partnered with GroundTruth, our clients were unable to track specific in-store visits from digital marketing or purposely target visitors to their competitor’s locations. Now, thanks to the power behind GroundTruth’s unique technology, our franchisee clients are benefiting from hyperlocal, mobile-first targeting. We’re able to provide clients with real insights proving that we can reach real people in real time at real places.
“We have known GroundTruth for years and were happy when they reached out to us about working together to help drive potential shoppers into select Goodwill retail locations. Mobile and location targeting were not new to the “Bring Good Home” campaign, but the opportunity to make real-time optimizations on the Ads Manager platform was a big win. It was great to be able to hone in on specific types and locations of shoppers and help Goodwill drive impact in Indiana.”
“GroundTruth and No Kid Hungry have a rich history of working together to help drive positive impact. As we faced rapid change across the world this year, it was natural for us to come together and brainstorm ways to make a difference within local communities. GroundTruth’s ability to connect with a hyper-local set of audiences allowed No Kid Hungry to better reach and serve the families most impacted throughout the pandemic, and do so quickly.”
“As a wholesale business, we needed a way to drive and track in-store visits from our digital marketing initiatives to better help our retail partners. Lacrosse is still very much a brick-and-mortar business model so we knew that there were a lot of opportunities for our dealers to take advantage of location-based digital marketing. Before GroundTruth, we had no way of targeting and tracking consumers with mobile-first marketing and our retailers are now able to see the benefit through in-store visits.”
Interested in becoming a Preferred Partner? Find the program that’s
right for you.
Sign up for our Ads Manager newsletter.