Cost Per Visit (CPV)

What is Cost Per Visit (CPV)?

CPV (Cost Per Visit) is a guaranteed performance buying model in which marketers only pay for ads that result in a store visit. Introduced to the market by GroundTruth in Spring of 2017, the Cost Per Visit buying model removes the risk or guesswork of traditional media buying and shifts accountability from buyer to partner, bringing improved transparency and simplicity to the advertising industry. GroundTruth uses a combination of performance-optimized targeting solutions to generate the desired number of visits. The result is a fully customizable advertising solution.

Learn more about GroundTruth’s CPV advertising buying model and discover the power of performance-based advertising.