How to Launch a DOOH Campaign with Foot Traffic Attribution in GroundTruth Ads Manager
With GroundTruth Ads Manager, DOOH becomes a fully integrated part of your omnichannel marketing campaigns.
Marketing
GroundTruth
Digital Out-of-Home: A Top Contender for the Top of the Funnel
Why DOOH may perform powerfully as a standalone channel but really shines as a part of a full marketing funnel strategy.
This Year’s Holiday Shopper: What You Can Expect
How the key behaviors driving holiday shopping this season will impact your customers.
Targeted Tourism: Southeast South Dakota Tourism Association’s Mobile & CTV Campaign Drives 7.5k+ Visits
Read how omnichannel campaign leveraged GroundTruth's targeting solutions to boost local tourism within a 15-day flight.
2025 Holiday Shopping in Four Findings
Key findings that explore the critical customer behaviors that will drive the 2025 holiday shopping season and how brands can win.
2025 Holiday Spending Trends and Insights – GroundTruth + Experian
Our 2025 holiday report combines GroundTruth’s real-world behavior data, including first-party foot traffic, location, and behavioral insights, with Experian’s data and identity insights to help you plan for the holiday season.
Ad Fraud Prevention: How GroundTruth Does It
Let's break down the multi-layered fraud prevention strategy built directly into GroundTruth Ads Manager.
Sika Marine Drives Over 8k Visits, Expanding Market Footprint with Mobile and CTV Combo
Discover how Sika Marine’s multi-channel campaign with GroundTruth drove 8K+ store visits, expanded market reach, and increased sales through targeted mobile, desktop, and CTV ads.
The Revenue-Driven Marketer: Shifting Focus from Vanity to Value
Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.
Build a Campaign Report that Finance Understands.
A report breaking down Vanity Metrics doesn’t answer the biggest questions that your company’s leadership has about your marketing activities.
Attribution, Now Actually Made for Marketers
Attribution Models can work well, but they can be expensive, resource-intensive, complicated, and time-consuming. Let's talk alternatives.
How Vanity Metrics are Tanking Your Brand AND Your Job
Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.