How Location Intelligence Can Help Marketers Target Spring Breakers and Their Budgets
For marketers, spring break is a dream come true. Students…
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Expert analysis on trends impacting the marketing landscape.
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The Evolution of Retail: 3 Ways Retailers Are Keeping Up with Consumer Demands
The Guardian’s Changing Media Summit returned to London. GroundTruth’s Theo Theodorou,…
How Can You Turn Online Engagement and Data into Offline Sales?
Consumer attachment to their mobile devices gives retailers more opportunities…
5 Key Digital Trends from Our State of the Market Report
With the mobile industry evolving at rapid speed, stay current…