Is Third-Party Validation Really That Valuable?
Unless you’ve been living under a rock for the last…
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Expert analysis on trends impacting the marketing landscape.
Read MoreIs Third-Party Validation Really That Valuable?
Can Experiences Help Save Ailing Retailers?
According to Fortune, spending on travel, recreation, and eating out…
Foot Traffic Trends and Location Targeting Spell Happy Holidays for Retail Stores
There’s no way to overstate the importance of the holiday…
GroundTruth Named a Snapchat Partner: Helping Advertisers with Location-Powered Experiences
In today’s experience economy, it’s more important than ever to…
How Mobile and Location-Based Advertising are Reinventing Out-of-Home
At first glance, it might be hard to see the…
The Where of Wearables: Exploring the Potential of Wearables and Location-Based Marketing
Last year, Gartner reported that wearable technology needs to be…
Just Released Foot Traffic Report Indicates Early 2017 QSR Trends
While foot traffic data has been known to uncover real-world…
How Companies Everywhere Are Using Location Targeting to Make a Brand-Customer Match
Craigslist’s missed connections are always a fun read, but they…
Industry Insights: Foot Traffic Actions Speak Louder Than Words for Resolutioners
On January 1st, millions of consumers resolve that they’ll turn…
Here’s What Consumer Trends to Expect in 2017
A year can bring about huge changes in a tech-powered…
Innovation and Insights Changing Retail Marketing
Frustrated shoppers are all too familiar with disappointing retail experiences:…
