State of the market:
This annual report overviews the current state of digital & mobile advertising, along with key consumer trends in the market, and how location advertising can solve for these trends. It’s a great learning tool for anyone that is new to mobile or location, or is just interested in a high-level overview of the current state of the industry.
Key learnings include:
- Media consumption is shifting away from TV
- Consumers expect a shopping experience that’s convenient and friction-free
- The traditional retail model is no longer enough, consumers crave experience
- Consumers are comfortable sharing their data… but only if the benefit is clear
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