News & Announcements
Discover the latest news and industry updates from GroundTruth.
Toyota drives 1,200 dealer visits with location-based mobile ads
The Tri-State Toyota Dealers Association drove 1,200 visits in a month to dealer lots with an ad campaign that relied on mobile location data for improved targeting, per an announcement. Location-based audience targeting urged prospective car buyers to visit specific dealerships…
GroundTruth Helps Toyota Steer High-Intent Customers to Dealerships
GroundTruth’s month-long campaign drove over 1,200 visits to specified locations.
GroundTruth Kicks Off 10 Year Anniversary with Accelerated Platform Growth
1500+ active businesses on the platform; GroundTruth expands into enterprise companies including iHeartMedia and OUTFRONT Media.
GroundTruth CMO Explains How Improved Location Technology Turns Into Sales For Businesses
Location data is one of the most useful tools for businesses in today’s economy. As mapping technology becomes more detailed and precise, companies are able to better target potential customers. Eric Hadley, Chief Marketing Officer at GroundTruth, explains how the…
PetSmart Uses Mobile Location Technology To Drive Adoptions
GroundTruth is able to reach potential pet adopters on their mobile devices via real-time targeting of mobile users near PetSmart locations.