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News & Announcements

Discover the latest news and industry updates from GroundTruth.

AllMedia MentionsNewsPress Releases
  • June 8, 2018

GroundTruth Turns On-the-Ground Data Into IRL Transactions

When consumers visit physical stores, the likelihood that they will complete a purchase shoots up, especially in comparison to the likelihood they will make a purchase after visiting a digital site. “Visits lead to sales,” was the message of Hongzhe…

Read MoreGroundTruth Turns On-the-Ground Data Into IRL Transactions
  • June 6, 2018

GroundTruth President: 5G is “very close” to impacting retail

Serge Matta, President of global tech platform GroundTruth, said 5G is “very, very close” to impacting retail. Through the 5G network, stores in a mall could pinpoint customers’ location, even while they are offline, through constant pinging in the network.…

Read MoreGroundTruth President: 5G is “very close” to impacting retail
  • June 5, 2018

Ace your back-to-school marketing with location data

The insights you stand to gain from mobile-based location data are invaluable when it comes to targeting the right customers, when and where it matters most. With location insights, you can capitalize on this multi-billion dollar retail opportunity. Here’s how.…

Read MoreAce your back-to-school marketing with location data
  • May 7, 2018

Why the CMO and the CTO are destined to rule the future of brand marketing together

The once unlikely duo is actually better positioned than any other types of executives to lead companies into the future.

Read MoreWhy the CMO and the CTO are destined to rule the future of brand marketing together
  • April 26, 2018

How 3 NYC tech companies use organized clubs to bring employees together

Work doesn’t always have to be just about work. When you mix in an element of play, there’s a shared sense of camaraderie that ultimately means happier employees — and better productivity. From women’s groups to rock climbing teams, these…

Read MoreHow 3 NYC tech companies use organized clubs to bring employees together
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