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Contextual Targeting

The Where

Use geo-contextual touchpoints to accurately target your audience, allowing you to immediately impact present and future behaviors. Through our patented blueprinting technology, we can tell precisely whether a person is in a store, in a parking lot, or within walking distance of a location.

The When

Deciding when to send a targeted ad to someone is key to how likely they will respond and engage with it. Select the time of day or specific weekdays for when your consumers will see an ad and drive performance

Advanced Context: With GroundTruth’s Weather Targeting suite, advertisers can dynamically tailor their creative and messaging based on a number of current or forecasted weather conditions. This form of mobile advertising provides the perfect complement to Location Targeting.

The What

Make sure your ads only run on contextually relevant content such as News, Sports, or Food.

Benefits of contextual targeting

  • Performance – consumers are more likely to engage with an ad that is contextually relevant
  • Less Waste – only serve ads when all contextual elements are meant and eliminate wasted impressions
  • Safer for Brands – select only apps or websites that are relevant to your brand