Programmatic Display Advertising
What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose…
Marketing Glossary
Curious about a certain marketing or advertising term? Our glossary has you covered.
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Display Banner Ads
What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for…
Digital Display Ads
What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and…
Geo Farming
Geo-Farming, commonly known as geo-retargeting, is a tactic used by mobile advertisers to target customers at a specific location - whether on premise or in proximity of a point of interest - and re-target them at a later time with the same ad.
Read MoreGeo FarmingZip Code Marketing
What is Zip Code Marketing? Read up now on Zip Code Advertising and learn how it can impact your business. Discover more about location-based marketing now.
Read MoreZip Code MarketingWeather Targeting
What is Weather Targeting? Weather targeting, also called Weather triggering, is an advertising tactic enabling marketers to target their advertisements…
Visitation Metrics
What are Visitation Metrics? Visitation metrics are indicators that measure foot traffic into physical store locations. Learn more about GroundTruth’s…
Store Visitation Lift (SVL)
What is Store Visitation Lift (SVL)? SVL measures the increase in foot traffic to a brick-and-mortar location or point of…
Software Developer Kit (SDK)
What is a Software Developer Kit (SDK)? An SDK is a full set of tools that can be used by…
Secondary Action Rate (SAR)
What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in…