Prospecting
What is Prospecting? In advertising, prospecting is the effort of attracting new audiences who are likely to convert to customers.…
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Pre-Roll Ads
What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected…
Pick-Up & Delivery Zones
What Are Pick-Up & Delivery Zones? Pick-up and delivery zones is a feature on GroundTruth that show areas surrounding a…
Programmatic Display Advertising
What is Programmatic Display Advertising? Programmatic Display Advertising is the automated buying process of data-driven, targeted ads. Advertisers can choose…
Proximity Targeting
What is Proximity Targeting? Proximity Targeting is a marketing technique that uses mobile location services to reach consumers in real-time when…
Programmatic Buying
What is Programmatic Buying? Programmatic buying is the automated purchase of data-driven, targeted ads. Advertisers can choose to purchase ad…
Parcel Map
What is a Parcel Map? A parcel map, also known as a property map and tax map, are maps typically built…