Digital Out-of-home (DOOH)
What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the…
D
Read MoreDigital Out-of-home (DOOH)
Data Governance
What is Data Governance? Data governance is a framework (or guide book) that establishes rules by which an organization or…
Demand-Side Platform (DSP)
What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is platform in which advertisers can purchase digital ads from…
Display Advertising Services
What are Display Advertising Services? Display advertising services allow marketers to accurately build and target specific audiences across various devices…
Display Retargeting
What is Display Retargeting? Display Retargeting (often called Display Remarketing) is the additional targeting of a consumer that has already…
Display Banner Ads
What are Display Banner Ads? A Display Banner Ad is a form of display ad which is typically used for…
Digital Display Ads
What are Digital Display Ads? Digital Display Ads are a type of advertising in which ads are served online and…
Dynamic Creative
What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s…
Dynamic Distance Overlay (DDO)
What is Dynamic Distance Overlay (DDO)? Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates…
Designated Market Area (DMA)
What are Designated Market Areas (DMA)? A designated market area (DMA), also referred to as a media market, is a region…