Second Party Data
What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than…
What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than…
What is Store Visitation Lift (SVL)? SVL measures the increase in foot traffic to a brick-and-mortar location or point of…
What is Secondary Action Rate (SAR)? SAR is a performance measure based on the percentage of ads that resulted in…