Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

Second Party Data

What is Second-Party Data? Second party data, or 2nd party data, is data that comes from a source other than…

What are Pre-Roll Ads? Pre-roll ads are promotional videos that appear before the main video that a user has selected…

What is an Overlay Ad? Overlay ads are small banner ads that can typically be found at the bottom of…

What is Out-of-Home (OOH) Advertising? Out-of-home (OOH) advertising is any type of digital or static media that is shown outside…

What is Ad Inventory? Ad inventory is the amount of ad space that a publisher has to sell. Ad inventory…

What is an IP Address? An IP address, or IP addresses, are one of many signals used in GroundTruth’s Audience…

What is GDPR (General Data Protection Regulation)? The General Data Protection Regulation, or GDPR, is a law that came into…

What is Foot Traffic Attribution? Foot traffic attribution is the ability to attribute physical store traffic to your digital ads.…

What is First-Party Data? First-party data, or 1st party data, is the information that a company collects directly from its…

What is Digital Out-Of-Home (DOOH)? DOOH, or Digital Out-of-Home, refers to advertising that is displayed digitally in locations outside the…