Discover how Sika Marine’s multi-channel campaign with GroundTruth drove 8K+ store visits, expanded market reach, and increased sales through targeted mobile, desktop, and CTV ads.
Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.
A report breaking down Vanity Metrics doesn’t answer the biggest questions that your company’s leadership has about your marketing activities.
Attribution Models can work well, but they can be expensive, resource-intensive, complicated, and time-consuming. Let's talk alternatives.
Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.
CFOs want marketing KPIs that translate directly into tangible business outcomes. Here's how marketers can deliver.
Read on to see how Jackson Spalding leveraged GroundTruth’s first-party audiences and location-based targeting to drive diners to restaurant locations.
When it comes to ROAS, which wins? Let’s compare and find out, then take a look at another high ROAS media channel.
How top brands in different industries used GroundTuth's location targeting tools to drive in-store visits, sales lift, and other real business results.
This event highlighted the most important trends from today’s marketing world.
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.
Key audience targeting capabilities and practices to guarantee performance across the full funnel.