Summer is here, temperatures are rising, and consumers are spending more and more time outside. Marketers are looking to reach these audiences with relevant messaging for the summer season. At GroundTruth (formally xAd), we know that location is the key…

Holidays are time for gathering and celebrating with your family and friends – not to mention tons of great offers and deals to some of your favorite brands. Have you ever wondered, though, just how much foot traffic restaurants see…