Make Your Marketing Measurable with Full-Funnel Attribution
GroundTruth offers full-funnel attribution, from top-of-funnel awareness channels all the way down to point-of-purchase messaging for in-store shoppers.
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Expert analysis on trends impacting the marketing landscape.
Read MoreMake Your Marketing Measurable with Full-Funnel Attribution
Digital Out-of-Home: What the Performance Data Says
Digital Out-of-Home is an effective real-world results driver, especially in omnichannel campaigns. And we have the data to prove it.
Five Insights into GroundTruth Digital Out-of-Home
With GroundTruth’s Digital Out-of-Home (DOOH) launch, we’re transforming this powerful awareness channel into a measurable part of the omnichannel funnel.
Digital Out-of-Home (DOOH) in the Real World: How belVita Drove 221k In-Store Visits
GroundTruth’s DOOH channel takes outdoor advertising to the next level, making DOOH fully accountable and more impactful across the funnel.
How to Launch a DOOH Campaign with Foot Traffic Attribution in GroundTruth Ads Manager
With GroundTruth Ads Manager, DOOH becomes a fully integrated part of your omnichannel marketing campaigns.
Digital Out-of-Home: A Top Contender for the Top of the Funnel
Why DOOH may perform powerfully as a standalone channel but really shines as a part of a full marketing funnel strategy.
This Year’s Holiday Shopper: What You Can Expect
How the key behaviors driving holiday shopping this season will impact your customers.
2025 Holiday Shopping in Four Findings
Key findings that explore the critical customer behaviors that will drive the 2025 holiday shopping season and how brands can win.
Ad Fraud Prevention: How GroundTruth Does It
Let's break down the multi-layered fraud prevention strategy built directly into GroundTruth Ads Manager.
The Revenue-Driven Marketer: Shifting Focus from Vanity to Value
Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.
Build a Campaign Report that Finance Understands.
A report breaking down Vanity Metrics doesn’t answer the biggest questions that your company’s leadership has about your marketing activities.
Attribution, Now Actually Made for Marketers
Attribution Models can work well, but they can be expensive, resource-intensive, complicated, and time-consuming. Let's talk alternatives.