Where to Invest Ad Spend During Economic Instability
While shifting economic realities will affect your marketing plan, making the right moves now can give your brand a major competitive advantage.
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Expert analysis on trends impacting the marketing landscape.
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Audience Targeting: Reach the Right People, Drive Real Results
Key audience targeting capabilities and practices to guarantee performance across the full funnel.
3 Tactics to Boost Omnichannel Performance
As the benefits of omnichannel become more apparent, this approach is becoming the clear path to boosting ad spend efficiency and marketing performance.
3 Ad Spend Trends to Kick Off Spring 2025
Spring has sprung, and with the changing seasons comes a brand new set of advertising trends to consider.
Omnichannel Can Make Your Ad Spend More Efficient. Here’s How.
Today’s customers are spread across multiple channels. An omnichannel approach allows you to reach your audience wherever they are.
3 Approaches to Building Your CTV Ad Strategy
Combining the reach and frequency of traditional TV with digital metrics, CTV provides more than just access to new audiences.
What GroundTruth’s Roadmap Says About Our Commitment to Customer Excellence
How we are providing our customers with the tools they need to get real business results.
Digital Audio Advertising is an Overlooked Sales Booster. Here’s Why.
With the right set of tools, digital audio advertising presents a huge opportunity for advertisers who want to get the most from their ad spend.
How to Run an Effective Audio Campaign with GroundTruth
Launching and connecting Audio ads to real business results, like in-store visits, is now possible on GroundTruth.
Digital Audio and CTV: Ideal Channels to Advertise to Sports Fans
As sports fans shift toward CTV and digital audio, advertisers have a unique opportunity to reach highly engaged audiences.
Drive Growth with Q1 Ad Spend
Advertisers tend to slow down spending at the top of the year. Here are a few reasons to rethink that strategy.
Ad Strategies to Drive Faster Conversions
The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.