Tackle Tax Season with these Winning Targeting Tactics
For marketers, Tax Season is more than either a deadline or a one-time payout. It’s an opportunity to win customers.
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Expert analysis on trends impacting the marketing landscape.
Read MoreTackle Tax Season with these Winning Targeting Tactics
CTV is Still an Underused Advertising Channel
For most marketers, there are still some significant barriers to CTV. Unless you're launching CTV with GroundTruth.
How Specialty Retailers Can Drive In-Store Visits: A Lesson from Tandy Leather
Tandy Leather perfected the delicate balance between pinpoint targeting and multi-touch media to drive sales.
Is Digital Audio an Ad Budget Efficiency Winner?
Digital Audio ads drive high brand awareness, ad attention, and ultimately ROI. We have the data to prove it.
151.4 Million Visits Driven and Other 2025 Highlights from GroundTruth
From new tools and features to real-world success stories to countless real business results driven by GroundTruth customers, there was no shortage of milestones in 2025.
Get Creative with GroundTruth’s AI Video Creator
Generate a custom video ad that you can use across Mobile, Desktop, CTV, and OTT with GroundTruth AI Video Creator.
Mapping Your Digital Out-of-Home Campaign with GroundTruth
Digital Out-of-Home in GroundTruth Ads Manager allows you to select specific placements and see where your ads will appear in an interactive interface.
How We Choose Channels that Drive Real Business Results
All of the channels available in our platform are proven to drive measurable outcomes. Here are three rules we use to pick winning channels.
Make Your Marketing Measurable with Full-Funnel Attribution
GroundTruth offers full-funnel attribution, from top-of-funnel awareness channels all the way down to point-of-purchase messaging for in-store shoppers.
Digital Out-of-Home: What the Performance Data Says
Digital Out-of-Home is an effective real-world results driver, especially in omnichannel campaigns. And we have the data to prove it.
Five Insights into GroundTruth Digital Out-of-Home
With GroundTruth’s Digital Out-of-Home (DOOH) launch, we’re transforming this powerful awareness channel into a measurable part of the omnichannel funnel.
Digital Out-of-Home (DOOH) in the Real World: How belVita Drove 221k In-Store Visits
GroundTruth’s DOOH channel takes outdoor advertising to the next level, making DOOH fully accountable and more impactful across the funnel.