CTV Ads Missing the Mark? It’s Time for a Change!
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.
Expert analysis on trends impacting the marketing landscape.
Transparency, trust, and accuracy aren’t advertising sales clichés. They should be table stakes for marketers looking to speak to a massive CTV audience.
Our Geofencing Guide explains what geofencing is, how it works, & how mobile marketers use geofencing to boost foot traffic, increase acquisition & understand customer behavior.
What is Connected TV (CTV) Advertising & Over-The-Top (OTT) Advertising? How should marketers be thinking about each platform? Read our 2024 Guide today!
7 hyperlocal marketing strategies your local business needs for campaign success in 2024. Update your hyperlocal ad & social campaigns today with GroundTruth.
Discover the power of effective seasonal marketing with GroundTruth and how you can maximize your customer reach & reach your business goals with our helpful guide.
How to leverage digital-out-of-home (DOOH) as real-world behaviors to promote your product/service and drive business results.
Discover how CPV in marketing can maximize your ROI today with GroundTruth! Make the most of your marketing budget & get effective results. Learn more today!
We take a deep dive into Local Inventory Ads and how successful they are & how you can apply them to your own online campaigns. Discover with GroundTruth today.
CPV doesn’t replace CPM, rather it complements it. Together, these two buying models deliver the precise, real-world results advertisers need. Learn how!
Learn tips for driving retail traffic & how to make the most of discount marketing strategies to overtake your competitors. Discover more with GroundTruth.
Read our Florida travel insights for summer travel 2022 compared to 2023. Learn more about where people are traveling and how to effectively reach them.
Why are shopper behavior insights so vital for a successful campaign? Here, we discuss the importance of real-world shopper behavior.