The Lean: Travel Brief
In our latest Lean Insights Brief, we look at how the recent travel surge benefited some verticals and popularized specific vacation destinations over others. As we head into the homestretch of 2021, we explore how new Covid-19 Delta variant trends could begin to turn summer travel tailwinds into headwinds, as brands start developing their marketing strategies in preparation for the upcoming holiday season.
The Lean Report Highlights:
- The travel industry moves towards recovery
Year-long pent up demand for travel generated a strong increase in air travel and hotel stays in July
- Ground travel stalls out
A rise in gas prices and car rental shortages negatively impacted the drive market
- Consumers venture into the great outdoors
Americans searched for national parks more than any other travel destinations during May and June
- Limited international travel fuels domestic tourism
Domestic tourist locations boomed this summer, especially outdoor entertainment centers
- Leisure travel beats business travel
Less companies require work-related travel, so the majority of travelers were hobby and leisure seekers
About the Lean:
Between professional careers and personal lives, we understand that there is very little time left to read drawn-out white papers. This is why we created The Lean — meaningful marketing insights that help brands make strategic decisions about their marketing campaigns. Specifically designed for easy consumption and quick reference, each issue of The Lean applies offline behavioral data filters and industry sources to current consumer trends to help understand the impact trends have on business outcomes such as visits and sales.
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