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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
The Revenue-Driven Marketer: Shifting Focus from Vanity to Value
Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.
Build a Campaign Report that Finance Understands.
A report breaking down Vanity Metrics doesn’t answer the biggest questions that your company’s leadership has about your marketing activities.
Attribution, Now Actually Made for Marketers
Attribution Models can work well, but they can be expensive, resource-intensive, complicated, and time-consuming. Let's talk alternatives.
How Vanity Metrics are Tanking Your Brand AND Your Job
Focusing on the wrong metrics costs your brand money and devalues contributions your team makes toward revenue goals.
Your CFO Doesn’t Care About ‘Likes’ (And Why That’s a Good Thing)
CFOs want marketing KPIs that translate directly into tangible business outcomes. Here's how marketers can deliver.