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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Coach Campaign Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
The CMO Playbook for Choosing the Right Media Platform
Download a guide for choosing the right media platform in 2025. Learn the criteria for building campaigns that drive real business results.
PMPs vs. Preferred PMPs: Everything You Need to Know
What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.
Ulta Beauty New Store Openings Reach Average Visitation Rates 2.5X Faster with GroundTruth Media
How location data enhanced Ulta Beauty’s new store opening media strategy.
Top Priorities for CMOs in 2025: From AI to ROI
Next year, marketers need to focus on two major trends: AI and proving ROI. In this webinar, learn how CMOs are approaching both. Presented by eMarketer.