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GroundTruth Webinars

December 6, 2022


2023: Using Media to Thrive in a Recession

2023 is right around the corner, but the world is still reeling from 2020. Now more than ever, you need […]

October 25, 2022


Audience Quality: How to Get the Best Performance in a DSP of Your Choice

Now, more than ever, customers expect their programmatic campaigns to drive results. Large agencies and marketers use DSPs like the […]

September 20, 2022


Unwrapping 2022 Holiday Advertising Strategies

As we enter the winter holiday season, now is the time to iron out a powerful advertising strategy built to […]

July 26, 2022 : 2:00 pm


CTV Close Up: How Innovations in Connected TV and OTT are Changing the Game

June 21, 2022 : 2:00 pm


Marketing Agencies:  What It Takes to Win in the Second Half of the Year

May 24, 2022 : 2:00 pm


Best Practices:  Blockbuster Marketing Strategies for Entertainment and Retail 

April 19, 2022 : 2:00 pm


Best Practices: Setting Up Summer Season Strategies for CPG and Travel

March 22, 2022 : 2:00 pm


Best Practices: Unlocking Marketing Strategies for Auto and Restaurant Industries

February 24, 2022 : 2:00 pm


Emerging Tech & Consumer Trends: What to Expect in 2022

January 25, 2022 : 2:00 pm


Best Practices: Revamping Recruitment, Real Estate, and Event Marketing Strategies

December 14, 2021 : 2:00 pm


Sharpen Your GroundTruth Ads Manager Skills

November 9, 2021 : 2:00 pm


2022 Marketing Game Plan

September 28, 2021 : 2:00 pm


Holiday Strategy Guides

August 24, 2021 : 2:00 pm


Social Good Groundbreakers

July 20, 2021 : 2:00 pm


Contextual CTV Solutions

June 22, 2021 : 2:00 pm


Ads Manager Best Practices

May 18, 2021 : 2:00 pm


Open for Business: What’s Next for Retail & Restaurants

May 11, 2021 — May 13, 2021


Shoptalk Meetup for Women 2021

April 22, 2021 : 2:00 pm


Driving Demand: The Future of Auto & CTV

March 23, 2021 : 2:00 pm


Shopper Trends: Summer Season Sizzle

February 23, 2021 : 2:00 pm


State of the Market: Tech and Consumer Trends

January 21, 2021 : 2:00 pm


Shopper Marketing Trends: Key marketing strategies to influence shopper behavior

December 8, 2020 : 2:00 pm


Winning in 2021: How Agencies are Designing their Game Plans

November 11, 2020 : 3:00 pm


2020 Holiday Strategy Guides – Strategic Planning in Changing Times: Retail, Big Box/Grocery, Restaurants and Travel

October 15, 2020


Tech Trends: Major Changes to “Business as Usual”

October 5, 2020


Diverse Small Business Leaders Discuss Challenges and Innovations with Location Tech Leader GroundTruth

August 18, 2020


Omni-Channel Strategy: Using Connected TV, Desktop and Mobile in One Platform

July 7, 2020


Data-Driven Decision Making to Guide Re-Opening Strategies

June 2, 2020


Back to School Strategy Guide in the Times of COVID

While the current academic school year has been impacted by COVID-19, GroundTruth has some strategic recommendations for how to plan […]

May 5, 2020


Adapting Tactics II – Tax Season, Census and 2020 Elections

As we look forward to the recovery from the COVID-19 pandemic, businesses and consumers will find themselves adjusting to a […]

April 8, 2020


Adapting Tactics in the Time of COVID-19

In this time of the Coronavirus pandemic, American life has changed substantially in a short time. As people work from […]

March 3, 2020 : 2:00 pm


Insights to Agency Success

Are your clients able to target visitors to their competitors’ locations or track in-store visits driven by digital marketing? For […]

January 21, 2020


2020 Consumer Trends

As consumer behaviors and retailer strategy continue to evolve, marketers look ahead with the hope of predicting what media and […]

December 10, 2019


How to Boost New Year and Super Bowl Foot Traffic with Location Marketing

In this 30 minutes webinar recap, GroundTruth’s Senior Ad Strategist, Erik Carlson, walked through a deep dive into changes in […]

September 17, 2019


How to Boost Holiday Sales with Location Marketing