Discover the latest news and industry updates from GroundTruth.
Work doesn’t always have to be just about work. When you mix in an element of play, there’s a shared sense of camaraderie that ultimately means happier employees — and better productivity. From women’s groups to rock climbing teams, these…
The saying "location, location, location" has a new meaning in a world that relies on search engines and app stores.
Billboards aren’t a one-to-one media, unless we’re talking about “Three Billboards Outside of Ebbing, Missouri.” But advertisers are starting to inform their online retargeting efforts with offline exposure data. Established out-of-home media companies, like Clear Channel Outdoor and Outfront Media,…
GroundTruth Was Among the Winners Announced Yesterday, April 10th, at the I-COM Global Summit 2018 in San Sebastian, Spain.
Award comes on the heels of GroundTruth’s CEO announcement and recent industry-wide accolades
New technology uses artificial intelligence and machine learning to give people smarter air quality insights for better health, wellness, and productivity.
Global Technology Pioneer Solidifies Executive Bench Following Continued Growth and Innovation.
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday,…
With a new suite of performance-based pricing models, the global location tech firm GroundTruth is looking to tackle some of the most common spending challenges faced by major brand advertisers today. GroundTruth’s new suite of solutions is being dubbed True Performance, and…
The new suite of solutions brings better accountability and insight into the role location-based marketing can play into a brand’s bottom line.