Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

Geofencing

What is Geofencing? Geofencing (also known as “mobile geofencing”) is the application of defining a set geographic perimeter around a…

What is Geo-conquesting? Geo-conquesting is a technique that uses location data to identify a brand’s competitors in an effort to…

What is Engagement Rate? Ad engagement rate is the ratio of ad engagements to the number of impressions of the…

What are Engagement Metrics? Engagement metrics measure the effectiveness of how a user engages with your advertising message. Some possible…

What is Effective Cost Per Visit (eCPV)? Effective Cost Per Visit (eCPV) is calculated by dividing the total store revenue…

What is Dynamic Creative? Dynamic creative (or “dynamic ads”) is a method of programmatic advertising that results in an ad’s…

What is Dynamic Distance Overlay (DDO)? Dynamic distance overlay (DDO) is dynamically populated text on the ad creative that indicates…

What are Designated Market Areas (DMA)? A designated market area (DMA), also referred to as a media market, is a region…

What are Custom Audiences? Custom audiences are created by marketers to tailor audience segments based on visitation data, behavioral attributes,…

What is Click–through rate (CTR)? CTR (click-through rate) refers to the percentage of users that see an ad with some sort…