Expert analysis on trends impacting the marketing landscape.
Ready for a miracle on Fifth Ave? In New York City, eleven blocks of the world-famous retail stretch of Fifth Avenue was closed off to traffic and opened only for pedestrians in early December. Appropriately named Fifth Avenue for All, this occasion marked the first time Fifth Avenue became a pedestrian-only street in 50 years.
Who saw the largest in-store Black Friday 2022 boost? GroundTruth’s visitation data shows Black Friday 2022 Results: which retailers & categories won big this year.
We’ve made the ultimate guide to Location-Based Marketing & Advertising, containing everything you’ve always wanted to know. Read more today!
Even though concerns such as rising costs and supply chain issues will likely shift consumer behavior this holiday season, the sales forecast is still heading in a positive direction.
Read our comprehensive guide to Programmatic Advertising 101. Including updated practices & tips to run your programmatic advertising campaign.
Read our tips for preparing a weather-responsive ad campaign strategy. Target the right customers & easily winterize your adverts. Read more.
It’s 2022 and it’s the first time in a while where Halloween will see a big recovery to pre-pandemic levels. All hail the return of Spooky Season!
As the leaves start to change colors and the autumn season approaches, the entertainment industry is looking for big turnouts as consumers venture out to their favorite Fall activities and venues.
Video marketing helps brands build better connections with audiences & generates stronger consumer awareness. GroundTruth explores which video options are beneficial for your brand.
Understand why retail media markets can & should be used with location marketing solutions to help drive sales and push your business further.
In this latest Insights Spotlight, we analyze visits to more than 250 top retail brands from June to July 2022 to uncover shifts in buying habits that are likely to continue impacting marketing decisions for the rest of 2022.
Meet GroundTruth’s VP of Programmatic, George Tarnopolsky.
