Mobile Advertising Creative Best Practices for Rich Media
Why Are Rich Media Ads So Popular? In mobile advertising,…
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Expert analysis on trends impacting the marketing landscape.
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Why Location Data Belongs in Both National and Local Auto Marketing Strategies
We talk a lot about the role of location data…
Get More Bang for Your Ad Buck: How CPGs Can Maximize Location Data in 2018
Want to know how CPG manufacturers can scale location targeting…
Five Consumer Trends to Watch in 2018
At the end of every year, we stop to marvel…
Did Amazon’s Acquisition of Whole Foods Make it More Accessible to Low Income Households? Location Data Reveals the Answer
There’s been much reported in the news lately about Amazon—from…
Is the Auto Industry Optimizing Itself Out of Sales?
For decades, the Automotive industry has viewed online metrics as…
Is Third-Party Validation Really That Valuable?
Unless you’ve been living under a rock for the last…
Can Experiences Help Save Ailing Retailers?
According to Fortune, spending on travel, recreation, and eating out…
Foot Traffic Trends and Location Targeting Spell Happy Holidays for Retail Stores
There’s no way to overstate the importance of the holiday…
GroundTruth Named a Snapchat Partner: Helping Advertisers with Location-Powered Experiences
In today’s experience economy, it’s more important than ever to…
How Mobile and Location-Based Advertising are Reinventing Out-of-Home
At first glance, it might be hard to see the…
The Where of Wearables: Exploring the Potential of Wearables and Location-Based Marketing
Last year, Gartner reported that wearable technology needs to be…