New Store Openings Aren’t Grand Without Location Data
Retailers don’t have it easy. They continue to face pressure…
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Expert analysis on trends impacting the marketing landscape.
Read MoreNew Store Openings Aren’t Grand Without Location Data
5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…
GroundBreakers of Brick-and-Mortar: Cashierless Shopping at Amazon Go
In this blog series, we are highlighting brands with brick-and-mortar…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
How Connected Are Your Employees? Exploring the Value of Employee Resource Groups
According to the US Department of Labor’s Bureau of Labor…
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
What’s the Value of a Visit for Auto Dealers? (Part Five)
We’ve made it to the end of our Value of…
GroundBreakers of Brick-and-Mortar: A Storytelling Retail Model at Macy’s
In this blog series, each month we will highlight brands…
Why Foot Traffic Still Matters in Retail and How to Increase It
It’s a digital age, but retail foot traffic isn’t going…
Our Latest Accuracy Audit Produces the Best Results Yet
How important is accuracy when it comes to customer data?…
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny…
What’s the Value of a Visit for Restaurants? (Part Four)
As we continue with this blog series, we will be…