Your Location Marketing Playbook for Off-Price Retail
There’s no question that off-price clothing retailers are becoming more…
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Expert analysis on trends impacting the marketing landscape.
Read MoreYour Location Marketing Playbook for Off-Price Retail
5 Consumer Trends We Saw in 2019
Each new year brings a new mix of consumer behavior,…
What’s the Value of a Visit for Retailers of Consumer Electronics? (Part 1)
In this blog series, we will be diving deeper into…
Meet the #GTeam: An Interview with EMEA HR Manager, Dominata Osei
In this new blog series, “Meet the #GTeam,” we’ll be…
Five Consumer Predictions as We Head into Holiday Madness
If past is prologue, then looking at how consumers behaved…
Build Up Your Home Improvement Marketing Strategy With Location Targeting
The home improvement business is booming. According to reports, home…
One-on-One with Nordstrom: How They’re Prepping for the Holiday Rush
GroundTruth’s VP of Retail and Restaurant, Alicia DiStefano, sat down…
Advertising’s Unconscious Bias: Marketing to the Over-50s
“The over 50s have all the money.” A stark and…
Reach Pharmacy Retail Shoppers With Location Targeting
From prescriptions to over-the-counter medications, personal hygiene products, and household…
Changing MARTECH: Driving Inclusivity and Diversity
On Thursday 27th September, we held the second event for…
Meet the #GTeam: An Interview with Campaign Manager, Scot Brown
In this new blog series, “Meet the #GTeam,” we’ll be…
How GroundTruth Is Helping State Lotteries Increase Their Winnings
Jackpot winners don’t have to be the only ones getting…