Using Location for Event Targeting
Social influencers, mobile apps, and emerging technology like virtual and…
Retail
Read MoreUsing Location for Event Targeting
New Store Openings Aren’t Grand Without Location Data
Retailers don’t have it easy. They continue to face pressure…
5 Reasons Why Mobile Advertising is Important
There’s no doubt about it: mobile is critical to marketing…
GroundBreakers of Brick-and-Mortar: Cashierless Shopping at Amazon Go
In this blog series, we are highlighting brands with brick-and-mortar…
Why Data Quality and Accuracy at Scale Drive Better Marketing Results
Data powers businesses of all kinds, and GroundTruth is no…
How to Effectively Drive Customers to Location-Based Landing Pages
The Link Between Landing Pages and Location Marketing For the…
GroundBreakers of Brick-and-Mortar: A Storytelling Retail Model at Macy’s
In this blog series, each month we will highlight brands…
Why Foot Traffic Still Matters in Retail and How to Increase It
It’s a digital age, but retail foot traffic isn’t going…
Your Guide to Location-Based Advertising for Mother’s Day and Father’s Day
It’s officially spring, and with the warmer weather and sunny…
Comporium
How Comporium increased repeat shoppers for its Supermarket client using location-based marketing.
Here’s Why You Should Refresh Your Retail Marketing Strategy for Spring
With our broken New Year’s resolutions now in the past,…
Why the Road to Retail Performance is Built on Cost Per Visit
For brick-and-mortar retailers, the marketing outcomes that resonate most are…