Shopper Marketing Trends: Key marketing strategies to influence shopper behavior
Shopper Marketing Trends: Key marketing strategies to influence shopper behavior…
Retail
Goodwill Ads Manager
How Goodwill® used location to “bring good” to their communities.
GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back
In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.
2020 Holiday Season Shopping During COVID-19
Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.
Top 3 Things to Consider for your Political Cause Media Campaign this Election Year
Every election year presents its own unique set of challenges for agencies eager to connect with voters.
CPG In-Stock Targeting
How a CPG brand connected shoppers with high-demand products during unprecedented shortages.
What Store Visits Truly Mean For Your Business
We already know that more store visits lead to more in-store sales. However, new research shows that driving customers in store also results in more online sales and higher annual spenders for your business. These findings highlight, for the first time, the true value of driving in-store visits for your overall omnichannel marketing strategy.
Reopen your Business, Reconnect with your Customers: Strategies to Maximize Your Marketing Efforts
As businesses reopen, reconnect with customers using location data, GroundTruth Audience Segments, and strategic targeting.
Sure-Fire Creative Best Practices for Better Mobile Campaigns
Our reliance on mobile media has been increasing for a long time now, but this year, expect mobile devices to be more crucial to consumers' lives than ever before.
A Marketer’s Complete Guide to Mobile Phone Advertising
Geolocation advertising can help you to increase foot traffic to your store and drive sales. Learn about geolocation data and software today!
Stepping into the New Normal: Uncover and Understand Consumer Sentiment based on Visitation Trends
As the global economy embarks on the road to recovery, GroundTruth's Foot Traffic Dashboard can help spread some light on patterns and behaviors emerge from the COVID-19 pandemic.
The Shifting Landscape of Consumer Behavior
What to think about in times of rapid change. To…