This annual report overviews the current state of digital & mobile advertising, along with key consumer trends in the market, and how location advertising can solve for these trends. It’s a great learning tool for anyone that is new to mobile or location, or is just interested in a high-level overview of the current state of the industry.

Key learnings include:

• The future of brick-and-mortar is mobile
• People want frictionless shopping experiences
• The age of buying through a single channel is over
• Consumers expect personalization from brands