2019 State of the Market:
This annual report overviews the current state of digital & mobile advertising, along with key consumer trends in the market, and how location advertising can solve for these trends. It’s a great learning tool for anyone that is new to mobile or location, or is just interested in a high-level overview of the current state of the industry.
Key learnings include:
- The future of brick-and-mortar is mobile
- People want frictionless shopping experiences
- The age of buying through a single channel is over
- Consumers expect personalization from brands
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