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Blog

2-16-2021

Geofencing – The Ultimate Guide For 2021

See how geofencing can boost foot traffic, increase acquisition and retention, and help you better understand how customers behave in the physical world.

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Blog

1-27-2021

2021 State of the Market: Key Industry & Consumer Trends

2020 Consumer Trends That Will Continue to Impact Brands in the New Year.

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Guide

12-7-2020

Navigate New Year Resolutions with Innovative Marketing Solutions

The Ultimate New Year Strategy Guide for 2021

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Blog

11-18-2020

SuitUp for the Competition: GroundTruth Teams Up with an Education Non-Profit to Help Students Build Business Skills

GroundTruth recently teamed up with SuitUp to host a week-long virtual competition for middle school students. SuitUp is a 501c3 […]

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Guide

10-30-2020

2020 Holiday Strategy Guide Restaurant

2020 has disrupted “business as usual” for all. For brands, adjustments had to be made to strategy, messaging, and the dining experience to help shape a temporary new normal. 

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Guide

2020 Holiday Strategy Guide Travel

2020 has disrupted “business as usual” for all. As one of the most hard-hit industries, travel and tourism has been completely interrupted due to borders closures, stay-at-home orders, and concerns over safety precautions in enclosed spaces like planes, trains, and hotels. 

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Guide

2020 Holiday Strategy Guide Retail

2020 has disrupted “business as usual” for all. From brands to retailers to consumers, we have all had to adapt, whether that be our strategy, our messaging, or our own shopping behaviors.

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Guide

10-28-2020

2020 Holiday Strategy Guide – Big Box & Grocery

2020 has disrupted “business as usual” for all. From brands to retailers to consumers, we have all had to adapt, whether that be our strategy, our messaging, or our own shopping behaviors

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Blog

10-27-2020

Mobile Marketing Strategies & Tools

Are you using mobile marketing to drive foot traffic yet? You should be. The global pandemic has changed the way people shop for the foreseeable future. To get customers’ attention, and drive foot traffic, you’ll need to market where your customers are.

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Blog

10-21-2020

GroundBreakers of Brick-and-Mortar: The Drive-In Strikes Back

In this blog series, we are highlighting brands with brick-and-mortar locations that are implementing new and innovative ways to increase foot traffic to their stores. Especially with new COVID-19 restrictions, it’s even more important for brands to provide new ways of interacting with customers all while in a safe environment.

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Webinar

10-15-2020

Tech Trends: Major Changes to “Business as Usual”

GroundTruth hosted a virtual event centered around major impacts to businesses, focusing on iOS 14 and the pandemic among the […]

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Blog

10-13-2020

2020 Holiday Season Shopping During COVID-19

Physical retail stores are more important now than ever before. See how in-store visits will power online shopping during the 2020 holiday season.

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