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Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
2023 Holiday Strategy Guide - Retail
The Lean: Leisure & Entertainment Insights Brief
Are You Really Measuring the Performance of Your CTV Campaigns?
Digital Out-of-Home: A Top Contender for the Top of the Funnel
Why DOOH may perform powerfully as a standalone channel but really shines as a part of a full marketing funnel strategy.
This Year’s Holiday Shopper: What You Can Expect
How the key behaviors driving holiday shopping this season will impact your customers.
2025 Holiday Shopping in Four Findings
Key findings that explore the critical customer behaviors that will drive the 2025 holiday shopping season and how brands can win.
2025 Holiday Spending Trends and Insights – GroundTruth + Experian
Our 2025 holiday report combines GroundTruth’s real-world behavior data, including first-party foot traffic, location, and behavioral insights, with Experian’s data and identity insights to help you plan for the holiday season.
Ad Fraud Prevention: How GroundTruth Does It
Let's break down the multi-layered fraud prevention strategy built directly into GroundTruth Ads Manager.