Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
2025 Holiday Spending Trends and Insights – GroundTruth + Experian
Our 2025 holiday report combines GroundTruth’s real-world behavior data, including first-party foot traffic, location, and behavioral insights, with Experian’s data and identity insights to help you plan for the holiday season.
Ad Fraud Prevention: How GroundTruth Does It
Let's break down the multi-layered fraud prevention strategy built directly into GroundTruth Ads Manager.
Sika Marine Drives Over 8k Visits, Expanding Market Footprint with Mobile and CTV Combo
Discover how Sika Marine’s multi-channel campaign with GroundTruth drove 8K+ store visits, expanded market reach, and increased sales through targeted mobile, desktop, and CTV ads.
The Revenue-Driven Marketer: Shifting Focus from Vanity to Value
Tired of seeing your campaign reports fall flat? Then it's time to embrace the revenue-driven marketing approach.
Build a Campaign Report that Finance Understands.
A report breaking down Vanity Metrics doesn’t answer the biggest questions that your company’s leadership has about your marketing activities.