Resources
Explore our case studies, guides, and blogs to help inspire your next campaign.
You can't miss
A World Without Cookies Means In-Store Visits Are Critical for Growth
Everything You Need to Know About ROAS Right Now
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Ulta Beauty - How location data enhanced Ulta Beauty’s new store opening media strategy
Marketing Strategies That Increase Sales Lift and Foot Traffic
Are You Really Measuring the Performance of Your CTV Campaigns?
Dave’s Hot Chicken Drives a 2X ROAS and 7.8% Sales Lift
Read how Dave's Hot Chicken used GroundTruth's location-based and audience-based targeting strategies in order to drive return on ad spend (ROAS) and increase sales lift.
Ad Strategies to Drive Faster Conversions
The real business result all advertisers want is conversions. Here are strategies for driving faster conversions.
Coach Campaign Performs 150% to Goal, Driving Over 30k Visits
How Coach leveraged GroundTruth's Cost Per Visit model to drive guaranteed visits through their doors during a key shopping timeframe.
The CMO Playbook for Choosing the Right Media Platform
Download a guide for choosing the right media platform in 2025. Learn the criteria for building campaigns that drive real business results.
PMPs vs. Preferred PMPs: Everything You Need to Know
What's the difference between PMPs and Preferred PMPs at GroundTruth? We'll tell you.