Marketing Glossary

Curious about a certain marketing or advertising term? Our glossary has you covered.

Data Governance

What is Data Governance? Data governance is a framework (or guide book) that establishes rules by which an organization or…

What is a Demand-Side Platform (DSP)? A demand-side platform (DSP) is platform in which advertisers can purchase digital ads from…

What is Addressable TV? Addressable TV is the ability for an advertiser to serve different ads to different audience segments…

What is Campaign Attribution? Campaign attribution is the identification of actions (serving ads) that contribute to a desired outcome (a…

What is Contextual Targeting? Contextual targeting, or contextual marketing, is the act of placing display ads on websites that are…

What are Cookies? Cookies can be thought of as tags placed on a webpage. These tags help advertisers identify a…

What is Cost-Per-Click (CPC)? Cost-per-click, or CPC marketing, is an advertising practice in which an advertiser pays a cost to…

What is Dynamic Creative Optimization? Dynamic Creative Optimization is a type of display advertising technology that creates personalized ads based…

What is AdTech? AdTech is an abbreviation for “advertising technology” and refers to the software and technology platforms that are…

What is an Ad Exchange? An ad exchange is a digital marketplace for publishers and advertisers to buy and sell…